About The Price of Freedom
The Price of Freedom is an unflinching look at the gun violence epidemic in America and the role the National Rifle Association, with its outsized political and cultural influence, has played over time. The NRA believes the deaths of innocent Americans are a necessary price to pay for the freedom to own firearms without restrictions. By manipulating the narrative around guns and backing politicians who commit to upholding their agenda, the NRA has cost us far more than we realize. Featuring passionate pleas from President William J. Clinton, Representative Lucy McBath (D-GA) and Senator Chris Murphy (D-CT); NRA Board Member and former NRA President David Keene, and activists on all sides of the issue, The Price of Freedom presents a compelling case for those brave enough to take a stand against the NRA in defense of our communities and collective future.
WHERE TO WATCH
Encourage dialogue around common sense gun reform in your local community or join with one of our nationwide advocacy partners to demand life-saving legislative change.
Our country is in the grip of a gun violence epidemic. Every American will know a victim of gun violence in their lifetime—this is not normal, and it doesn’t have to be this way. Giffords is fighting to end the gun lobby’s stranglehold on our political system. We’re daring to dream what a future free from gun violence looks like. We’re going to end this crisis, and we’re going to do it together.
Sandy Hook Promise
Sandy Hook Promise is a national nonprofit organization founded and led by several family members whose loved ones were killed at Sandy Hook Elementary School on December 14, 2012. Based in Newtown, Connecticut, our intent is to honor all victims of gun violence by turning our tragedy into a moment of transformation.
Learn more about a few of the film's featured cast members.
William Jefferson Clinton, the first Democratic president in six decades to be elected twice, led the United States to the longest economic expansion in American history, including the creation of more than 22 million jobs. After leaving the White House, President Clinton established the Clinton Foundation in order to continue working on the causes he cared about. Since its founding, the Foundation has endeavored to help build more resilient communities by developing and implementing programs that improve people’s health, strengthen local economies, and protect the environment.
Former Congresswoman Gabrielle Giffords understands what it’s like to face overwhelming barriers. She also understands what it takes to get past them. From her scrappy Arizona childhood, to her bridge-building politics, to her remarkable recovery from traumatic injuries, Gabby personifies courage. Today she leads Giffords, the gun violence prevention organization she co-founded. Giffords is a nonprofit organization that shifts culture, changes policies, and challenges injustice, inspiring Americans across the country to fight gun violence.
Nicole Hockley is co-founder and managing director of Sandy Hook Promise (SHP), a national nonprofit organization that delivers the proven Know the Signs violence prevention programs to schools across the country at no cost. Nicole joined SHP in January of 2013, just weeks after her youngest son, Dylan, was killed in the Sandy Hook Elementary School tragedy. She has had the honor of giving multiple TEDx Talks on gun safety and the warning signs of someone who may be in crisis or planning violence toward themselves or others, as well as countless media interviews, opinion editorials, speaking engagements, and trainings. She works to ensure that no other parents will have to endure the pain of losing a child to preventable gun violence.
The most important title that Congresswoman Lucy McBath will ever hold is “mom.” Lucy is the mother of Jordan Davis, and Lucy considers being Jordan’s mom the most important role she will ever have. In 2012, Lucy’s son Jordan was senselessly shot and killed at a gas station in Jacksonville, Florida by a man objecting to the music Jordan was playing in his car. Lucy left her 30-year long career working for Delta Airlines for her second career focused on reform to make our communities safer for every single American. Then Lucy decided that if our leaders would not stand up to the NRA gun lobby and change our laws, she would run for office herself. Lucy ran against an NRA-backed incumbent, and won by 1.5 points. Now, Congresswoman McBath is proud to hold the seat once held by Newt Gingrich.